Outcome 06 — Build the stack

Ship the technical foundation the business runs on.

Edge-native websites on Cloudflare Workers. Custom React applications. Native mobile apps for iOS and Android. Google Cloud infrastructure. API and POS integrations. AI agent pipelines. Custom GPTs. Stack-appropriate, not stack-dogmatic.

The stack follows the problem.

Performance marketing without an underlying stack that works is just expensive guessing. Most of the businesses we engage have at least one piece of foundational tech that's holding the rest of the operation back — slow website, broken integrations, no mobile presence, an internal tool the team has stopped using.

Our build work covers the full technical foundation. Edge-native marketing sites on Cloudflare Workers. Custom React apps for customer portals and internal tools. Native iOS and Android apps. Cloud infrastructure on Google Cloud. AI agent pipelines for delivery and operations. Custom GPTs for client-specific knowledge bases.

The stack follows the problem, not the other way around. We pick what fits — not what we already have a contract with.

How we deliver this outcome

Eight stacks.
Pick the fit.

Web

Edge-native websites

Cloudflare Workers + KV + D1 + R2. Server-rendered HTML, sub-50ms loads, zero cold starts. ad-apt.com itself is the demo. The default for marketing sites where speed and cost matter.

App

Custom React applications

Customer portals, admin tools, internal dashboards, full SaaS products. React on the front end, whatever fits behind it. We built Circle K's customer portal and the DRB-integrated operator interface for car wash locations.

Mobile

iOS & Android apps

Native mobile apps for both platforms. We built and ship the CleanFreak and Rainstorm apps used by Circle K car wash customers — full DRB integration, loyalty programs, payment, location-finder.

Cloud

Google Cloud infrastructure

Compute, storage, networking, BigQuery, Cloud SQL, large-media hosting. We built TGR's full Google Cloud setup for film and large-media distribution. Infrastructure that scales without breaking.

Integrate

API & POS integrations

Connecting your systems to whatever the operation actually runs on. Stripe, HubSpot, Salesforce, Zoho, DRB, Toast, Square — and the long tail of vertical-specific platforms. We do the integration work most agencies subcontract.

Agents

AI agent pipelines

Production AI systems built on the Anthropic API. Onit (askonit.com) is the public proof — a productized AI delivery system that builds full client websites in 24 hours. The same patterns scale up to enterprise client agent infrastructure.

GPT

Custom GPTs & knowledge bases

Client-specific GPT assistants trained on your knowledge base, brand voice, and processes. Internal-facing for the team or external-facing for support. Built on the Anthropic API in production.

Hosting

Hosting & infrastructure ops

We don't sell shared hosting. We do operate the production infrastructure for the sites and apps we build — uptime monitoring, deployment pipelines, security patching, backup. Boring done well.

Proof

Stacks shipped across every layer.

Google Cloud infrastructure + large-media hosting

Teton Gravity Research

Built and operate TGR's Google Cloud infrastructure including the large-media hosting layer that powers their film distribution. Designed to handle the spike traffic of a film release without needing manual scaling.

See the case study
Productized AI website delivery

Onit (askonit.com)

Our own product — proof that the agent stack works in production. Onit builds custom small-business websites in 24 hours, end-to-end, using the same agent patterns we'd run inside enterprise client engagements.

See askonit.com
React portals + iOS/Android + POS integrations

Enterprise multi-platform stacks

Custom React customer portals integrated with in-bay POS systems. Native iOS and Android apps for consumer brands. Full multi-platform stacks across enterprise retail and service categories.

Talk to a strategist
Most engagements span more than one outcome

The other six.
Pick what's missing.

Grow audience Convert visitors Nurture and retain Automate operations Measure what matters Lead the function

Tell us where you are.
We'll tell you the mix.

Most engagements pull from three or four outcomes simultaneously. A senior strategist reads every inbound and comes back with the honest read.