One week. One decision: scan and RSVP.
Localized Miami launch campaign for the Griselda premiere. Street-level QR codes drove visitors to a landing page designed around one decision — RSVP for the launch event. Live for one week, then retired.
One week. One decision: scan and RSVP.
The launch of Griselda — Netflix's limited series about Griselda Blanco — needed a Miami-specific moment. Street-level QR codes around the city pointed to a single landing page where Miami residents could RSVP for the launch event premiere.
We built that page. The brief was unusually narrow: one channel (mobile via QR scan), one geo (Miami), one CTA (RSVP). Live for the week of the show drop, then retired. Everything on the page existed to remove friction from the scan-to-RSVP path.
The win wasn't volume. It was the discipline of building exactly what the moment required — a launch-week microsite that did one thing, did it cleanly, and didn't try to be a permanent asset. That's a different kind of win than most agencies optimize for, and it's the kind of work we genuinely enjoy.
One page, one decision. Designed mobile-first because every visitor was arriving via QR scan from a phone. Edge-rendered for fast load on Miami cellular networks.
Minimum-friction form: name, email, party size. No multi-step funnel, no marketing checkbox, no qualifying questions. The work was deciding what to leave out.
Visual treatment matched the show's promotional aesthetic — color palette, typography, photography. The page felt like an extension of the campaign, not a generic event RSVP.
QR scan → page load → RSVP completion. Funnel reporting to Netflix's marketing team so they could see how each QR location was performing in real time during the launch week.
Tell a strategist where you are. Every inbound is read by a senior team member, not a BDR.